Appetite Publicity is an independent music publicity company based in London. It was founded by Phoebe Sinclair, a publicist with a wealth of expertise and experience drawn from a hugely successful, 20+ year career which has included Director of Press roles at Warner Records, Virgin, EMI and Parlophone.
Specialising in strategic, creative campaigns covering print and online media, Appetite Publicity excels in first introducing an artist to the media and then building them up to global recognition. All the time guiding and advising on how best to define and grow their narrative. We are also skilled at devising, implementing and managing huge, innovative campaigns for established and returning artists. Equally, we recognise just how important it is to adapt to changing circumstances – a quick-thinking, fluid approach which can rapidly capitalise on fresh opportunities, overcome obstacles, or manage an unexpected crisis.
We also believe that it’s vital to remember to care for and respect the people behind the music. Our personal approach of positivity and wise counsel contributes to each artist realising their vision and ambition whilst always considering and supporting their mental well-being. We extend these same values to the many editors and journalists that we collaborate with, including internationally renowned media brands, specialist music titles, tastemakers, zines and blogs.
The diversity of our roster is testament to our expertise. It’s hugely eclectic, covering everything from future pop icons, Bella Poarch, L Devine and Joshua Bassett, to the sublimely talented Priya Ragu, indie auteur Cavetown, goth punks Creeper and US hardcore superstars Turnstile, through to established global superstars Muse, My Chemical Romance and Iggy Pop.